STAG is the SECRET to Google Ads Success

The repercussions of using SEMrush on Google Ads campaigns, particularly focusing on the shift away from Single Keyword Ad Groups (SKAGs). I highlight the challenges faced in maintaining SKAGs, the importance of focusing on conversions over CTR, and the role of brand terms in advertising strategies. I also discuss the benefits of utilizing Dynamic Keyword Insertions (DKI) and the significance of creative thinking in ad optimization.

takeaways
-STAG is a more effective approach than SKAG for Google Ads.
-Quality scores are not indicative of conversion success.
-Focus on conversions rather than just high CTR.
-Dynamic keyword insertion can enhance ad relevance.
-Let the algorithm optimize your ad performance.
-STAG allows for better management and scaling of campaigns.
-Use search term reports to refine targeting.
-Creative ad strategies are essential for success.
-B2B lead generation requires a different approach in STAG.
-Resources like Medium articles and podcasts can provide further insights.

Sound Bites
"STAG is the way you should be designing your terms."
"SEMrush is absolutely exposing your campaign setup."
"Quality scores do not take into account conversion."

Chapters
00:00 The Rise of STAG in Google Ads
02:54 Understanding Quality Scores and Conversions
05:46 The Limitations of SKAG and the Need for Flexibility
08:45 Scaling with STAG: A New Approach
12:14 Dynamic Keyword Insertion and Creative Strategies
14:52 Final Thoughts and Resources for Success