Product placement 101

Product placement is a strategic marketing technique that integrates commercial products into a film's narrative. When done effectively, it benefits both the filmmakers and the brands by providing financial support, enhancing realism, and promoting products to a broad audience. However, it must be carefully managed to avoid disrupting the viewing experience and to ensure that the placements feel natural and relevant to the story. What was the most blatant and embarrassing example of product placement you’ve ever seen in a film? #film #films #filmmaking #filmmaker #filmmakers #movie #movies #productplacement #advertising #marketing