Go Woke, Go BROKE: Sony Lost $400 Million On Garbage Game

Posted • September 23, 2024: This story requires some background. Sony recently launched a massively expensive game -- 'Concord' -- that was meant to be a major IP for the platform. Think 'Star Wars' level IP but for gaming. But there was a problem. The game developers were very, very woke. it started with a culture of 'positive toxicity', which meant there was no room for criticism. Colin Moriarty @longislandviper: “I spoke extensively with someone who worked on Concord, and it's so much worse than you think. It was internally referred to as "The Future of PlayStation" with Star Wars-like potential, and a dev culture of "toxic positivity" halted any negative feedback. Making it cost $400m.”

That prohibition on negative feedback was a mistake. The game needed it. Why? Well: Concord director walks into a room full of investors and says, "We finally know what the audience wants! Live service games, pronouns, diverse, body-positive characters, and aliens. We only need $400M. Investor: I only know golf, but okay. What's the worst that could happen? 💀 The Left always does this, or browbeats corporations into doing this: making woke product with stuff like pronouns, 'body-positive' characters' and other garbage that consumers don't want. People play video games to escape politics and the real world. They don't want characters who look and act like them. They want characters that are fun, interesting, attractive, and different. But corporations try to cater to the woke mob -- who aren't their customer base -- and dump on the actual customer base in the process with stuff like this.

So a couple of weeks ago, they launched 'Concord' and it went so poorly Sony pulled the entire game and refunded retailers for hard copies. The director behind 'Concord' even resigned because of it. -- It’s an online-only game. Why bother selling the game discs after the servers were turned off? Makes a nice coaster, we suppose. (…)

• More at: Twitchy - Go Woke, Go BROKE: Sony Lost $400M on Garbage Game and This Guy Doesn't Think That's Funny (But It Is)
https://twitchy.com/amy-curtis/2024/09/22/guy-tries-to-scold-people-for-laughing-at-sony-losing-400m-on-concord-game-n2401280