Torture Tests
9 hours ago
1
Torture tests are an extreme version of stress tests. Take your product and take it to the absolute limits of what it can handle.
Infomercials were famous for this. A sponge that could soak up a gallon of water. A garbage bag that could carry 600 pounds. Or a soap that could get grease stains out of laundry.
Take your product to the absolute limits and film / take photos of the whole process.
That type of media makes for great social media posts, newsletter content, blog posts, product pages and even paid ads.
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