Torture Tests

Torture tests are an extreme version of stress tests. Take your product and take it to the absolute limits of what it can handle.

Infomercials were famous for this. A sponge that could soak up a gallon of water. A garbage bag that could carry 600 pounds. Or a soap that could get grease stains out of laundry.

Take your product to the absolute limits and film / take photos of the whole process.

That type of media makes for great social media posts, newsletter content, blog posts, product pages and even paid ads.

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