WEF's Ida Auken Promotes Future Without Ownership: Will You Embrace the 'Circular Economy'?

"Why do you want to own a cell phone if you can just lease it? Why shouldn't you lease your refrigerator, or your washing machine, or your dishwasher? Why do you want to own it?"

WEF 'Young Global Leader' Ida Auken delivers a sales pitch for a future without ownership, whereby physical goods are rented and shared—in what's known as a "circular economy"—instead of owned outright.

On a scale of 0-10, how likely are you to get on board with such an economic model?