Starbucks Company’s External and Internal Analysis | Free Case Study Sample

📝 The purpose of the report is to examine the external and internal analysis of Starbucks. In addition, the report shall also explore Starbuck’s failure in Australia, and the reasons behind this failure. Also, the report shall endeavour to provide recommendations for the case study in view of the marketing issues raised.

🔗 Original essay: https://ivypanda.com/essays/starbucks-5/

📑 Paper Type: Case Study
📖 Pages: 8
🔠 Words: 2391
📚 Subjects: Business, Recognizable Brand
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Buckstein, J. (2010). Savvy Shoppers in a Brave New World. Bottom Line, 26(4), 28.
Burritt, C. (2007). McDonald’s challenging Starbucks with cheaper coffee drinks. Web.
Bureau of Labor Statistics. (2011). Regional and state unemployment —2010 Annual averages. Washington, D.C.: Department of Labor.
Cateora, P. R., Graham, J. L. (2007). International Marketing. New York: McGraw-Hill Irwin.
Cateora, P., Papadopoulos, N., Gilly, M., & Graham, J. (2011). International Marketing. Ontario, Canada: McGraw-Hill Ryerson Higher Education.
Dicarlo, L. (2004). Dunkin’ Donuts Vs. Starbucks. Web.
ICO. (2011). Sustainability Inititives. Web.
Miller, C. C. (2010). Aiming at Rivals, Starbucks will offer Free Wi-Fi.
Moreno, J. (2008). CONSUMERS / Blending coffee and frugality / A once-piping-hot trend cools off as java lovers try to economize. Houston Chonicle, 1.
Northey, J. (2007). The Canadian coffee consumer: Understanding consumer preferences for Fair Trade coffee products. Ontario, Canada: A & I.
Patterson, P. G., Scott, J., & Uncles, M. D. (2010). How the local competition defeated a global brand: the case of Starbucks. Australasian Marketing Journal, 18, 41–47.
Starbucks. (2011). Starbucks to Expand Premium Single-Serve Coffee Offerings. Web.
Walters, D., & Rainbird, M. (2007). Strategic Operations Management – a value chain approach. New York: Palgrave.
Wall Street Journal. (2009). Dieting: Sugar is the New Fat. Wall Street Journal, p. A14.
World Bank. (2010). Global Economic Prospects: Fiscal Headwinds and Recovery. Washington, D. C.: World Bank.

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