What matter in your LinkedIn Ads in 2024?

As part of this week's episode of "This week in social media", we share some of the key takes away from a study posted by Social media today on the 14th august 2024 between 1,700 users!

Within this study, we found that growing acknowledgment that establishing emotional connections with clients and stakeholders is crucial.

Video ads are doing very well!

As well, what role "message clarity" in B2B sales makes.

As well the studying finding that using an emotion appeal and sharing a unique perspective is "2x most important than being funny"

#marketing #marketing2024 #linkedin #linkedincontent