The rise and rise of K-pop in the high houses of fashion

3 months ago
26

The band and Tommy Hilfiger brand ambassadors Stray Kids caused an online frenzy when they became the first K-pop group to attend the Met Gala in May. They are just one of an ever-increasing number of K-pop idols luxury fashion houses are enlisting as they seek to tap into global followings. Grace Lee reports.

Loading comments...