Coca-Cola Localization Strategy vs. Global Standardization | Free Case Study Example

📝 Coca-Cola’s standardization has two approaches: localization and globalization. This essay explores the fine balance between the two.

🔗 Original essay: https://ivypanda.com/essays/coca-cola-company-global-standardization-vs-localization/

📑 Paper type: Case Study
📖 Pages: 2
🔠 Words: 594
📚 Subjects: Business, Company Analysis
⚙️ Language: 🇺🇸 English

🔎 Works Cited:
Parker, Cathy and Patricia Rees. "Localization as a marketing strategy for small retailers." International Journal of Retail & Distribution Management 38.9 (2010): 677-697. Print.
Singh, Nitish. Localization Strategies for Global e-Business, Cambridge: Cambridge University Press, 2012. Print.

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