A Community Wide Event Just Happened, Is This Going To Become A Regular Thing?

A couple weeks ago, CG had this event that was community wide, meaning every single player was able to participate. It was essentially a guild event, but on a MASSIVE scale. The result of this event was the kit reveal for the new Ezra Bridger.

I'm wondering though: 1, will this be a common event moving forward? Will it get harder, resulting in better prizes? 2, what if we didn't complete this event? Would the kit reveal not be launched? ThT would be a weird situation to be in I'd think.