Driving Digital Transformation and Customer Value with Greg Killstrom

Welcome to another episode of *Heartbeat Tactical Insights for CIOs.* Today, we’re honored to have Greg Killstrom with us—an esteemed marketing strategist, consultant, and author of over 20 books. Greg has not only shaped the strategies of Fortune 1000 brands like Adidas, FedEx, HP, and Coca-Cola but has also made a significant impact in the convergence of marketing and technology.

In this episode, Greg will take us through his unique journey from product designer to a leading expert in marketing technology. He'll dive deep into the core of what drives success in today's market—the creation of genuine customer value. We'll explore how data and technology are not just tools but integral elements that, when leveraged correctly, can transform customer experiences.

Greg will also share his insights on overcoming operational challenges, harnessing the power of AI, and building strong partnerships between CMOs and CIOs. These collaborations are essential for navigating the complexities of digital transformation.

Join us as we uncover actionable strategies that will equip marketing and IT professionals to thrive in this fast-paced, ever-evolving landscape.

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