How Amazon Became a Trillion-Dollar Business: The Untold Story

4 months ago
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How Jeff Bezos turned Amazon into a trillion-dollar company
Amazon’s bold bets paid off more often than not
In his book, The Everything Store, Brad Stone described how Amazon grew from a start-up to a store that sold everything. When he interviewed Jeff Bezos for the book’s release in 2010, the Amazon founder told him that he had written the book too soon. Despite having $34 billion of annual sales at the time, it turns out that Bezos was right. Amazon was just getting started.
By 2020, Amazon had annual sales of $386 billion and Jeff Bezos had managed to become the richest man in the world. This led to Stone releasing a second book, Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.
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