Inside the Gen-Z operation powering | Harris’ online remix

In May 2023, Vice President Kamala Harris made a remark during a speech to a group of newly sworn-in commissioners for a White House initiative for Hispanics, quoting her mother. She humorously asked, "You think you just fell out of a coconut tree?" to emphasize the importance of understanding one's context within their community and history. This comment quickly went viral, initially drawing criticism from right-wing social media accounts, including the Republican National Committee’s @RNCResearch.

However, as Harris's prominence grew, particularly when she became the presumptive Democratic nominee, her supporters began to embrace and remix the meme. This helped catapult her onto the TikTok "For You" page, reaching a global audience.

Over the years as vice president, Harris has quietly built a strong digital presence, engaging with young voters, social media influencers, and grassroots organizations. With less than 90 days until the November election, her campaign is now making strategic moves to harness this online momentum and turn her growing social media following into electoral support.