Analyzing Historical TACoS and Ad Performance Trends for Higher Profit

As an Amazon seller, you understand the importance of optimizing your product listings and advertising campaigns to drive higher profit. In this video, Steven Pope digs into the analysis of historical trends in TACoS (total advertising cost of sale) and ad performance, providing insights to drive data-driven decisions that directly influence profit margins. Pope shares his powerful strategies by providing extensive techniques for tracking, analyzing, and spotting trends in TACoS and ad performance data to optimize listings and campaigns.

By the end of this video, you will have gained a deep understanding of utilizing data to make informed decisions that can significantly impact your Amazon business's success. So, get ready to maximize your Amazon profits with these helpful strategies from My Amazon Guy!

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Timestamps:
00:00 - Introduction and Historical Trends
00:31 - Addressing High TACoS and Profit Margins
01:06 - Using Historical Data for Client Perspective
01:40 - Enhancing Organic Keyword Rankings
02:15 - Comparing Year-Over-Year Performance and Conclusion