Selling Ecom Products With Paid Ad Funnels & Systems Using Marketing Psychology | Robert J Miller

In this week's podcast, Robert J Miller dropped some serious game on how to sell ecom products with paid ad funnels & systems using marketing psychology, covering:

- Identifying target demographic and ideal customer profile (ICP)
- Using marketing psychology to build a high-converting funnel
- Launching the ads and bringing the product to market
- Truly understanding leading metrics to optimise ‘lagging’ parts of the funnel
- As a business owner, how to know when to hire an advertising agency
- The importance of understanding operations and finance (the difference between a 7 and 8-figure brand)
- Building teams, leveraging automation and outsourcing to achieve long-term financial goals and targets
- Training your mind to remove doubt and negative thoughts

TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.
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CHAPTERS:

06:04 - Crypto Wins at College
10:04 - Big Bucks from Small Investments
14:32 - Mastering Marketing Early
20:06 - Juggling College and Career
24:06 - Burnout from Big Success
30:13 - Building a New Business
34:49 - Secrets to Scaling Fast
40:13 - Ecom Success Strategies
45:32 - Data-Driven Decision Making
50:13 - Automate to Dominate