Why More Wealthy Shoppers Visit Discount Retailers

High-earning Americans who previously shunned discount stores like the Dollar Tree and Five Below are spending time in the aisles looking for bargains.

WSJ personal-finance reporter Rachel Wolfe joins host J.R. Whalen to discuss why they’ve changed their shopping habits.

0:00 Why discount stores are attracting high-earning Americans
2:00 How cooling inflation changed discount store shopping
2:35 Social media’s role in attracting bargain shoppers

Your Money Briefing