Billionaire Reveals Biggest Business Opportunities | Jeff Hoffman

Learn today some of the biggest business secrets from a successful entrepreneur, best-selling author and motivational speaker Jeff Hoffman. Tune in today and listen as Rob and Jeff discuss how businesses are overcoming challenges in the aftermath of the pandemic, how entrepreneurs should be constantly looking for new opportunities and why it is important to surround yourself with people who are smarter than you.

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KEY TAKEAWAYS
Many businesses both large and small are facing huge challenges in the aftermath of the pandemic. Larger businesses have begun to slim down their operations which should result in cost reductions for the company. The pandemic has offered a time of reinvention for many businesses, it is an opportunity to reinvent your business to take advantage of ‘the new normal’.

Often we forget the fact that entrepreneurship is about all industries, not just the technology industry like many people tend to think. Entrepreneurship should be renamed to ‘self-determination.’ it is not a job, it is a mindset. It is the mindset of saying ‘I am going to change the future’. Have the mindset that your product or service can change not only your future but the future of the world. At the heart of entrepreneurship is problem-solving.

You as a leader, cannot scale until you can let go, and you can’t let go until you can empower and trust. In order to be able to power and trust, you must surround yourself with people that are smarter than you. Put in the effort to go and find talented people and spend your time trying to convince them to join you. Surround yourself with people smarter than you, lead from the bottom and not the top. Dedicate time to hunting for talent and taking care of it, not running the company all the time.

Social media is creating a whole new generation of people who think that if people ‘like’ you, the better the world is. We have evolved into this world where people think that self-worth is judged by how many ‘likes’ or ‘followers’ you have rather than the actual merit or impact you have on others. It is better that people have an impact on ten individual people in this world than have a million likes on their social media page. Social media is important, but it is becoming the most important thing and that is a bad sign.

ABOUT THE GUEST
Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker and bestselling author In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com and more. Jeff is a frequent keynote speaker, having been invited to speak in over 60 countries. He speaks on the topics of innovation, entrepreneurship, and business leadership, and is the author of the book SCALE, a how-to guide for growing your business. Jeff also teaches innovation workshops to major corporations on a regular basis. Jeff was honoured with the Champion of Entrepreneurship Award from JP Morgan Chase and Citibank, as well as receiving a Lifetime Achievement Award and being inducted into the Entrepreneurs Hall of Fame.

Rob is dedicated to helping entrepreneurs to succeed and has written many books with this aim.

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