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Keyword Cannibalization: Is it Still Relevant in 2023 SEO? (Google's New SERP) Changes
In this short SEO rant, I discuss how Google has been lumping up similar search terms for a single site in the SERP. See more on 𝙈𝙔 𝘽𝙇𝙊𝙂 👉 https://yerainabreu.com/blog/is-keyword-cannibalization-still-relevant/. Please let me know if this video helped you by leaving a 𝘾𝙊𝙈𝙈𝙀𝙉𝙏 and 𝙎𝙐𝘽𝙎𝘾𝙍𝙄𝘽𝙀 to my channel by clicking this link 👉 https://www.youtube.com/yerainabreu?sub_confirmation=1. If you liked this video, please give it a 𝙇𝙄𝙆𝙀 and 𝙎𝙃𝘼𝙍𝙀 with friends! Read more below. 👇👇👇
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In this post, I want to talk about keyword cannibalization and whether it’s even relevant in 2023 and moving forward.
I want to talk a little bit about this because I’ve noticed that Google is increasingly grouping related search queries in the search.
Keyword cannibalization is an SEO problem that occurs when a website has multiple pages or blog posts targeting the same keywords or phrases. This can confuse search engines and make it difficult for them to determine which page is the most relevant to a user’s search query, potentially leading to lower rankings for all the affected pages.
What’s different about cannibalization in 2023
So if you search for something like the best smartwatches for golfers, you might also see from the same publisher, on the same website, the best smartwatches for delivery truck drivers, or something like that. The point is that they’re very similar. They have very similar content, and they get lumped together. They both rank together in a way.
I’ve seen this in use for things that are very, very closely related, like the best cocktails for Halloween. And then it will be like the top ten Halloween cocktails. You’d think that would be obvious keyword cannibalization. You don’t want to do that.
But SEO changes and it seems to me that Google is somehow rewarding you for having very similar content by making it so that you’re taking up more of the SERP if your articles or posts are very closely related to that search query. Could this be the case?
Should we still worry about cannibalization?
I can’t say definitively because it’s so hard to say, “Hey, you shouldn’t be writing different content.” You should write completely similar content” that’s not an SEO best practice. But I don’t know. I think there’s a case to be had where you should be writing pretty similar content because the whole point of writing different content is that Google is not going to reward it.
It wasn’t going to give them the number one position on the same website as the number one and two positions. Very true. But now it’s lumping this kind of query under one umbrella. What do you think?
Are you a visual learner? Check out my video below, titled “Keyword Cannibalization: Is It Still Relevant in 2021 SEO?” “Google’s New Changes in the SERP,” from my YouTube channel, as I show you all this firsthand.
*Read the full transcript on my blog https://yerainabreu.com/blog/is-keyword-cannibalization-still-relevant/.
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