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McDonalds Seeks Fix for Sliding Sales | Inflation | Boycott
McDonald's is re-examining its pricing strategy after a recent drop in sales. Despite efforts to offer deals and discounts, the company saw a 1% decline in sales at existing locations. This is the first time sales have fallen since the pandemic. The decline is attributed to a combination of factors, including boycotts and customers being more mindful of their spending due to inflation. In response, McDonald's plans to reassess its pricing approach and focus on providing more value to customers through discounts and promotions. The goal is to halt the sales decline and win back customers.
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