“Middle class people are basically sheep. They say things for what they imply, not validity”

5 months ago
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Advertising executive and polymath Rory Sutherland says in passing:

“I’m always very, very keen ... in taking an opposite side of what you might call the middle class default position, because middle class people are basically sheep. In other words they’re so status conscious that actually they say things for what they imply, not for actual validity.”
https://youtu.be/M2YkYr9oyV8?t=7580

In a different interview he says:

“Humans are innately status-seeking creates. Forget about changing that, because it’s never going away.”
https://youtu.be/5Cq-157gaao?t=4268

Marketing expert Seth Godin: “Human beings make decisions based on status”
https://youtu.be/BPK_qzeH_yk?t=371

Sutherland also says:

“When people are arguing there is usually a status component involved in the argument. They’re arguing a particular point of view not because they believe it sincerely, but because they believe that holding that opinion— Luxury beliefs is the phrase that Rob Henderson created.”
https://youtu.be/nfFfo9t_QRA?t=1617

In general, humans are more status-seeking creatures than Truth-seeking creatures. Most people don’t realize this, nor would they admit it to others or even themselves.

Most people may be inclined to seek Truth, especially if it’s potentially an uncomfortable truth, if and only if they believe it will get them status.

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