How Elle rustique's Digital Tipping Innovation Honors Her Housekeeping Mom

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Would you trade a researcher’s job at a prestigious university to become an entrepreneur in Silicon Valley?

Our Bay Area Innovator today is Elle Rustique, who was once a social scientist at Stanford and is now the CEO of TipBrightly.

“To be perfectly honest, I was rethinking whether writing papers and publishing was really the way to create change,” Ms. Rustique said. In 2015, she created TipBrightly, a company providing digital cashless tipping services.

“What I saw was really a missing piece, what I saw this as was just simply a lack of connection,” Ms. Rustique said. “My mother was a housekeeper. When I was growing up, she would take us to McDonald’s with her tips, and that made a difference.”

Today, Ms. Rustique discusses why tipping matters, what motivated her to embark on a journey of entrepreneurship, and why it’s essential to maintain a humanizing factor in technology to preserve our values.

Views expressed in this video are opinions of the host and guests, and do not necessarily reflect the views of The Epoch Times.
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