Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 9 of 10)

New Chiropractors Need To Understand Pre-Suasion

Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same.

If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase.

So in this podcast episode, I talk about the power of pre-suasion. I discuss why it’s important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion.

Let’s get into it!

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