Harley Davidson Goes Woke! Are Bikers Okay With This???

It’s time to expose Harley Davidson.

@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.

Here’s some of what we found:

• Openly supports “the equality act" which would allow men into girl’s bathrooms, sports and locker-rooms.

• HD funded an all ages pride event that featured a "rage room" next to drag queen story time.

• 1,800 employees had to do virtual training on how to become LGBTQ+ allies.

• Founding Member of Wisconsin’s LGBTQ+ Chamber of Commerce — This chamber opposed a law that would’ve banned sex changes for kids in Wisconsin on behalf of the businesses they represent, including HD.

• Sponsored LGBTQ+ Entrepreneur Bootcamp.

• The woke CEO Jochen Zeitz signed the CEO Action for Diversity & Inclusion Pledge.

• Made February and March "Months of Inclusion" because apparently Pride Month isn’t enough.

• Multiple woke United Way trainings.

• Donated millions to United Way who made the "United For Equity" program where they promote Ibram Kendi, the woke children’s book "Anti-Racist Baby", "Awake to Woke to Work", a podcast on the concept of "Whiteness", woke activist Robin DiAngelo, bigotry against Christians who supposedly have "Christian Privilege" and more.

• Sent some White Male employees to a White Male ONLY woke diversity training program.

• HD is openly working to have less White suppliers, dealers and employees.

• HD partners with the yearly "Pride Ride".

• HD supports the Pennsylvania Youth Congress who helped create Gender Neutral licenses in Pittsburgh.

• Partnered with the far left HRC group to support LGBTQ+ causes.

• Hosted LGBTQ+ events at the corporate office.

• HD celebrated their legal dept taking a woke 21 day racial equity and literacy challenge which included speeches like "Black Panthers, White Lies", a BLM speech and Ta-Nehisi Coates "Case for Reparations".

• LGBTQ+ & race based identity ERG groups at HD.

• A total commitment to DEI policies.

• 90/100 CEI score from the HRC.

To put it mildly, Harley Davidson seems to have forgotten who their core customers are.

I don’t think the values at corporate reflect the values of nearly any Harley Davidson bikers. Do Harley riders want the money they spend at Harley to be used later by corporate to push an ideology that’s diametrically opposed to their own values?

If you think Harley Davidson’s values don’t align with yours and you’re a customer or potential customer who wants to speak out, here’s their contact info.

Harley-Davidson customer care: 800-258-2464 or 414-343-4056

Email corporate: media@harley-davidson.com or call 414-343-4636

Please ALWAYS be respectful and remember that many of the employees disagree with the corporate policies. The majority of your local dealers nearly ALL disagree with this culture change so be VERY respectful if you reach out to your local dealer with concerns.

My goal with this reporting is never destruction. My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support. That’s not cancel culture, it’s capitalism.

When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to fight for our business.

The customer is king and most of us just want the companies we shop at to stop virtue signaling about divisive social, cultural and political issues. That’s what would truly make businesses welcome to all. Stop dividing us by injecting wokeness.

If you agree then share this video and tag your favorite accounts so they see this news. Be sure to send it to the bikers you know. I have a feeling that biker clubs are NOT going to be okay with this. It’s time for them to take a stand too.