Bud Light falls to No. 3 beer in US following Dylan Mulvaney boycott

3 months ago
284

Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan Mulvaney ad partnership.

Modelo Especial, the Mexican import sold by Constellation Brands, is now No. 1, accounting for 9.7% of beer dollar sales in US stores in the four weeks that ended July 6, according to NielsenIQ data that was analyzed by the Bump Williams consulting firm.

Loading 5 comments...