Why is Netflix Rising when Everyone Else is Falling?

4 months ago
23

The question comes up again... why is Netflix, a comparative "new kid on the block," constantly winning over far more established studios? For one thing, Netflix is willing to quickly pivot when it senses it has made a mistake. For another, the big studios have become moribund in their thinking and strategy, relying more on what is said at cocktail parties rather than by looking at the numbers. Still, what does the departure of Pete Naylor, who was in charge of Netflix' ad sales mean? What happened at this year's Upfronts, the annual event where advertisers make their primary purchases of ad inventory for the year. Why did Disney, after the massive success of Inside Out, find itself with one board member leaving? Why is NBC being so coy about saying what their overall upfront revenues were? And, finally, what is Warner Bros going to be doing next?

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