0 - £200k/Month Using Google Ads To Scale Ecommerce Businesses - How To Scale in 2024 | Joe Morrobel

In this week's podcast, Joe Morrobel and I reveal how to scale Ecommerce business with Google Ads in 2024, covering:

- Where to start (competitor research)
- Leveraging Google Trends/Keyword Planner
- Calculating search demand
- The value of an external perspective (mentor/coach)
- Understanding your COGS, B/E ROA & target KPI's
- Interruption-based marketing vs high-intent traffic
- Using data to your advantage
- The importance of MER and backend analytics
- When to use 3rd party tracking & attribution
- Scaling strategies based on SKU count
- Gaining an unfair advantage with scripts & Ai, tools & software
- Semi-automating media buying with dynamic rules
- Overcoming the problem with PMAX & branded search
- High, Med & Low campaign priority
- Why to avoid optimised targeting at all costs
- Reaching TAM (total addressable market)
- Scaling TOF GDN & audience targeting/layering

TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.
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https://bit.ly/google-ads-ecom-academy
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Request A Free Google Ads Audit (Book A Call) 👇
https://bit.ly/pdm-google-ads-audit-vsl
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