Christy McKenzie: Iron Age Marketing Podcast Episode 034

In today's episode of Iron Age Marketing, I talk to Christy McKenzie, part of the brain trust behind the satire magazine Flip City Mag.

Let's Meet Iron Age Creator Christy McKenzie

Christy McKenzie, along with her husband Scott, are the fearless super straight editors of FLIP CITY Mag. They put their lives on the line to bring you the free world's most based shits and/or giggles. Flip City Mag describes itself as America's premiere (albeit only) satirically correct magazine bringing you a hefty dose of humor and sass brought to you four times a year in print. Christy, as her online personality Kitty Filips, describes herself as a Public Relations novice and radical constitutionalist who loves Jesus and is simultaneously Salty&Sweet.

Expanding Reach and Attracting New Customers

Nicky P discusses with Christy from Flip City Mag's marketing strategies and the importance of expanding their reach beyond their current audience. Christy shares how Flip City Mag started and their mission to push back on mainstream narratives. She also places the magazine into the broader Truth and Freedom movement and explains how they found their way into it. Christy mentions her podcast, Creative Chaos, and its approach to featuring creators outside the mainstream, as well as discusses Flip City Mag's distribution model and a foray into crowdfunding.

Addressing The Marketing Challenges For Creatives

Nicky P and Christy continue their conversation around marketing a crowdfunding campaign for Flip City Mag. The discussion moves between relationship building, marketing strategies, the benefits of crowdfunding, the content of Flip City Magazine, and the challenges of marketing for creatives. Nicky P and Christy also touche on the importance of mindset and self-confidence in marketing and the need for creatives to step out of their comfort zones.

Strategies For Expanding Your Audience

In this conversation, Nicky P interviews Christie from Flip City Magazine about finding confidence and expanding the audience for creative endeavors. They discuss strategies for overcoming social media anxiety, creating a persona online, and dealing with the challenges of working with multiple contributors. They also touch on the importance of building relationships and finding the right platforms to reach the target audience. The conversation concludes with Christie offering advice for indie creators and promoting her marketing services.

Hopefully, today's episode with Christy McKenzie serves as both inspiration and education in your own journey to bring your creation to the world.

Christy McKenzie Resources & Extra Media
flipcitymag.com
Twitter: @kittyflipcity
Shill
Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

Takeaways
Creating a character can help overcome social media anxiety and connect with the audience.
Building relationships and networking within a specific movement can help expand the audience.
Working with multiple contributors can be challenging but requires trust and communication.
Being active on social media and honing down the platforms that work best for your audience is important for audience growth.
Crowdfunding can be a valuable strategy for funding and building hype for a project.
Sound Bites
"I have social media anxiety. I freaking hate social media. I don't know how to be on it as me, Kristy from Flip City Mag. So what I did is I created a character and made that her social media."
"That is my main focus right now, is just kind of making friends in the iron age of doing the crowdfunding."
"We just need to have trust it's going to get done. Because this is like, oh, that's the thing, because we don't even know how many pages he's doing."
Chapters
00:00 Introduction and Marketing Strategies
03:23 Expanding Reach with Physical Media and Comics
04:49 Empowering Individuals to Release Their Own Stuff
06:11 Political Activations and Pushing Back on Insanity
09:07 Creative Chaos: Featuring Fascinating People
10:32 Magazine Distribution and Crowdfunding
11:21 Introduction and Relationship Building
13:10 Strategies for Crowdfunding Campaigns
14:35 Exploring Flip City Magazine
17:49 Challenges of Marketing for Creatives
20:44 The Role of Mindset and Self-Confidence in Marketing
22:26 Finding Confidence and Overcoming Social Media Anxiety
25:18 Navigating the Challenges of Working with Contributors
28:42 Strategies for Expanding the Audience
32:03 Advice for Indie Creators