How to Buy Paid Search for Family Law with Tony Karls

Paid Search is the second most important component of search marketing for any family law firm. The first is map listings -- see earlier video on this topic.

In this show, my co-founder, Tony Karls, and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix.

We cover:
1 - Diversifying your marketing tactics
2 - Dangers of leaning too heavily on paid search for your firm's visibility
3 - How a meticulously structured account is your first defense against the complacency that can creep into agency-client relationships
4 - Why a solid sales process is essential to turn leads into paying clients
5 - AI in Google Ads where automation like PMAX is a powerful tool
6 - Feeding revenue data into your Google Ads is crucial for AI to truly hone in on outcomes that boost your bottom line
7 - The significance of call tracking metrics and comprehensive keyword strategies to ensure your leads are not just plentiful, but profitable
8 - Art of using high-intention keywords and strategic account organization to maximize your advertising efforts

Tony is currently the president of RocketClicks.com - a large digital marketing agency serving lawyers.