The Difference Between Marketing and Growth

The term marketing is kind of outdated.

In the “start-up” world and also in the new business world, marketing is really thought of as just plain.. advertising.

High growth businesses more often use the term GROWTH to define scaling their businesses. And there’s a big difference between “marketing”, and “GROWTH” in business.

Marketing is POTENTIAL… and Growth is ACTUAL.

So where you might hire a marketing manager, or marketing agency, and they might successfully put your in brand, or your message, or your company in front of your target audience using pay click online ads, or an ad in a magazine, or a radio ad, or a TV commercial, and then they tell you what a great job they’re doing because so many people POTENTIALLY saw your message. That doesn’t always… in fact it rarely makes you more profitable as a company.

Business Growth… however… gets far more realistic. Because it looks at everything from PROSPECT to NET DOLLARS IN YOUR BANK ACCOUNT.

For example, GROWTH is not just about spreading your message, but spreading it to the right audience in the right volume, at the right time. and then using the multi-step approach we list in the video to ensure there is a profitable outcome on your marketing spend.

Business GROWTH is about all the actions that drive bottom line revenue.

And more and more often I see smart companies discussing growth, as opposed to just marketing.

Because marketing is really just A PIECE of the whole “growth equation”, and smart entrepreneurs, are getting far more intelligent and holding every marketing effort accountable to certain numbers.

But what metrics are correct to track business growth and not just marketing effort?

Tune in to hear Chris discuss the difference between marketing and growth and what to do to get your business on track for business growth this year.

Chris Guerriero is an entrepreneur, investor, bestselling author, and business adviser to a handful of high growth companies. He has built four 8-figure companies, developed winning leadership teams across multiple industries, and designed business systems that predictably grow multi-million dollar brands. He’s been featured in financial periodicals such as: Success, Inc, Bloomberg, and in Entrepreneur as a top entrepreneurs of the time.

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