The Setup: My Philosophy Towards Life, Women & Money - Brian Rose & Dan Bilzerian

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In the meantime, today’s returning guest is possibly one of the most divisive, yet I would argue misunderstood people I’ve had the pleasure of sharing time with. His oftentimes outlandish exploits on social media, belie an incredibly complex and deep-thinking individual. Yes, Dan Bilzerian, professional poker player, businessman, entrepreneur, author and one of the world’s most influential social media stars, is making a long overdue return to London Real.

Dan’s life is one of fast cars, guns, drugs, models, yachts, high-stakes poker and the kind of debauched behaviour that would make Jack Nicholson squint. On the surface at times, it seems too far-fetched to be true. Like a Hollywood movie script written by some overimaginative, wide-eyed teenage kids.

What’s most surprising perhaps is the trials and tribulations of Dan Bilzerian that we’ve been so accustomed to seeing on our social feeds, barely scratch the surface of a life lived very much in the fast lane.

Where Dan goes rumour and innuendo follow. Stories of an offshore trust fund, and the ultimate source of his vast wealth, have become an obsession for his detractors, something Dan has done little to quell.

But, thanks to Dan’s recently released, no holds barred memoir The Setup, we finally have the answers – and so much more – that we craved. And if you thought tossing porn stars into pools and blowing up buses was peak Bilzerian, then strap yourselves in, because that’s barely a footnote in this remarkable read.

From high stakes poker with some of the most famous celebrity names on the planet to racing Ferraris, surviving hell week training for the Navy SEALs, losing his virginity to a prostitute, going broke, hitmen, orgies and everything the mind can conjure in between, this is a rollercoaster you have to ride.

Dan’s carefully crafted image and persona owe much to his life philosophy, a means for navigating the world, being happy and getting anything you want. The Setup, as he calls it, is all about time management, one of the few lessons he learnt from his father, and creating an environment that will help you get the best results with the least amount of effort.

Dan has packed a lot into his life so far. His excesses have brought about heart attacks in his twenties, but he’s still going strong. With over 40 million followers on social media, and as founder and CEO of the Ignite Cannabis Company, he shows no signs of slowing down just yet, although revealingly his priorities are beginning to evolve.

“Climbing the mountain is always more fun than sitting at the top. It’s just you have to find different mountains to climb.”