Amazon Listing Optimization Workshop | SSP #570

In this episode, we discuss a new Project X product launch, keyword research, and how I built the listings for it. We also get guest expert advice on product photography, A+ content, and more.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Join us in this episode as we bring you an exciting update on Project X, where we gear up to launch a new product on Amazon. We walk you through our meticulous process for keyword research, listing optimization, and advanced photography techniques, essential for any Amazon seller looking to boost their e-commerce game. Utilizing tools like Helium 10's Xray and Cerebro, we identify top-performing competitors and extract valuable keywords to build a successful product listing. This episode is packed with actionable insights, including expert advice from Lailama Hasan, Helium 10’s marketing content manager, and Tayyaba Hasan, project manager at AMZ Onestep.

Next, we explore the significance of competitor analysis in optimizing your Amazon listings. Using Helium 10 Listing Builder’s Competitor Performance Score (CPS), we highlight the importance of identifying high-performing keywords that competitors are ranking for, such as "coffin letterboard" and "coffin decor." We also discuss how to enhance product descriptions by addressing common customer pain points and incorporating unique product characteristics. By reviewing competitor images and customer use cases, we gather valuable insights to improve our own product's features and marketing strategies.

Finally, we dive into the art of creating impactful product images to boost conversions. With expert guidance from our expert guests, we explore the three main types of images required by Amazon: main images, infographic images, and lifestyle images. Practical tips on lighting, equipment, and setting up backgrounds are shared to help you capture high-resolution, detailed images. Additionally, Tayyaba Hasan explains our four-step approach to creative image development, from research to optimization, and the importance of A-B testing and updating creatives based on customer feedback. Stay tuned as we wrap up with a sneak peek into next week’s webinar about TikTok Shop.

In episode 570 of the Serious Sellers Podcast, Bradley, Lailama, and Tayyaba discuss:
00:00 - Listing Optimization Workshop for Amazon Sellers
02:12 - Amazon Product Keyword Analysis Strategy
09:06 - Optimizing Amazon Listings With Competitor Analysis
11:09 - Using AI to Write Product Listings
20:21 - Optimizing Amazon Listing Images for Conversions
21:16 - Product Photography
32:51 - Listing Image Optimization for Amazon
33:04 - Optimizing Listing Images for Conversions
36:24 - Image Concept for Pre-Cut Letter Boards
41:23 - Product Sizing and Reviews
43:38 - Stay Tuned For Our TikTok Shop Webinar

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