how to Scale your Startup with Growth Levers: Matt Lerner

In this episode of Deep Dive, I'm thrilled to interview Matt Lerner, the founder of SYSTM and author of "Growth Levers." Matt shares his wisdom on helping startups uncover their big growth levers, the challenges of decision-making and the pitfalls of focusing only on revenue.
We also explore growth strategies like viral and authentic videos and the necessity of engaging and retaining viewers through positive feedback loops.
This episode is packed with practical tips and strategies. I hope you find listening to it as enjoyable as I found recording it 🙂

00:00 Uncovering Growth Levers
12:45 Aligning Organisational Pieces for Growth
28:43 Deciding Which Ideas to Pursue
39:17 The Importance of Fresh Content
46:15 Measuring Monthly Returning Viewers and Conversion Rates
55:26 Monetisation Strategies: Sponsorships, Affiliates, and Own Products
01:19:07 Simplifying and Consolidating for Focus
01:24:13 Leveraging Podcast Episodes for YouTube Videos
01:32:23 Reevaluating the Business Model
02:01:01 De-risking the Business
02:06:26 Unlocking Bottlenecks
02:12:43 Doing Fewer Things and Making More Mistakes
02:21:30 Building a Portfolio of Small Businesses
02:28:22 The Importance of Clear Hypotheses and Documentation