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How Rumble is beating YouTube

In the battle between Rumble and YouTube, Rumble has been making significant strides in certain areas that have allowed it to outshine YouTube in terms of growth and user engagement. Here are the key factors contributing to how Rumble is beating YouTube:

1. Censorship Policies: One of the major areas where Rumble differentiates itself from YouTube is in its approach to censorship. While YouTube has been known for its strict censorship policies, including demonetization and removal of videos based on various criteria, Rumble has positioned itself as a platform that prioritizes free speech and avoids censorship as long as the content is legal. This commitment to allowing a wide range of content without fear of censorship has attracted creators and viewers who value freedom of expression.

2. Monetization Opportunities: Another area where Rumble is excelling compared to YouTube is in its monetization policies. While YouTube requires creators to meet certain thresholds, such as 1,000 subscribers and 4,000 watch hours before they can start monetizing their content, Rumble allows for immediate monetization. This more accessible monetization model on Rumble may be appealing to creators looking to generate revenue from their content without having to meet stringent requirements.

3. User Growth and Revenue Performance: Rumble’s impressive growth in terms of Monthly Active Users (MAUs) and revenue has also contributed to its success in competing with YouTube. In Q4 of 2022, Rumble experienced a massive year-over-year growth in MAUs, surging by 142%, while its revenue skyrocketed by 686.2% over the same period. These growth figures outpaced YouTube’s performance during the same timeframe, indicating that Rumble is gaining momentum and attracting both users and investors with its rapid expansion.

Overall, by focusing on free speech principles, offering easier monetization options for creators, and demonstrating remarkable growth in user base and revenue, Rumble has positioned itself as a formidable competitor to YouTube.