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Why does Hollywood ignore its own market research??!! Of Baywatch and The Acolyte
Repost
6 months ago
12
Entertainment
TV & Movies
market research
focus group testing
hollywood project development
screenwriting
hollywood middle management
development department
current programming
content development
novel adaptations
Market research is always a touchy subject in Hollywood. Many creatives view it as an outright attack on their artistry, while the C-Suite often uses it as a bludgeon against recalcitrant "talent" that insists on spending a fortune to deliver sh*t. The truth is that market research can be a valuable tool, especially if one wants logevity in their careers. Here are some of the very basic basics as well as a description of how Baywatch was saved by it... and the Acolyte is turning in to a big loss because they ignored it.
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