Why does Hollywood ignore its own market research??!! Of Baywatch and The Acolyte

Market research is always a touchy subject in Hollywood. Many creatives view it as an outright attack on their artistry, while the C-Suite often uses it as a bludgeon against recalcitrant "talent" that insists on spending a fortune to deliver sh*t. The truth is that market research can be a valuable tool, especially if one wants logevity in their careers. Here are some of the very basic basics as well as a description of how Baywatch was saved by it... and the Acolyte is turning in to a big loss because they ignored it.