Lyndon B. Johnson 1964 Political Campaign Ad (1964 Original Black & White Film)

Experience the powerful and haunting imagery of this 1964 black-and-white film. A young girl stands in a meadow, picking petals from a daisy as she incorrectly counts from one to ten. As she reaches "nine," a booming male voice begins counting down from "ten," resembling a missile launch countdown. The camera zooms in on her eye until her pupil fills the screen, which is then replaced by the flash and sound of a nuclear explosion. Accompanied by a voice-over from Johnson, this film delivers a stark message: "These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die."

Source :
Schwartz, T., Luiz, M., Johnson, L. B., Meyers, S. & Drury, D. (1964) Peace, Little Girl--Political Spot. Doyle Dane Bernbach Inc.Uction Company, prod United States: NBC, -09-07. [Video] Retrieved from the Library of Congress, https://www.loc.gov/item/2024601043