Premium Only Content

How Your Video Makes Money: What is ECP and why it matters!
As a content creator, one of the primary ways we make money is through ads that run before or during our videos. The more people watch and engage with those ads, the more revenue we earn. This is where ECP comes into play. ECP, or Effective Cost per Thousand Impressions, is a metric that helps us understand how much advertisers are willing to pay for those valuable views.
Imagine you have a video, and it gets 1,000 views. Those views translate into impressions, which means people are seeing the ads attached to your video. But not all impressions are the same. Some viewers might just skip the ad, while others might watch it, engage with it, or even click on it. ECP takes this into account by measuring the quality of those impressions.
From our perspective, ECP is important because it directly affects our earnings. Higher ECP means that advertisers are willing to pay more for the ad spots on our videos because they see value in the engagement those ads are getting. This can happen when viewers are not just passively watching but are actively engaging with the ads.
-
40:43
Kimberly Guilfoyle
8 hours agoDems Double Down on Delusion-Why? Live with Tony Kinnett & Bo French | Ep.202
77.8K32 -
1:28:42
Redacted News
6 hours agoBREAKING! SOMETHING BIG IS HAPPENING IN EUROPE ALL OUT WAR IS COMING AGAINST RUSSIA, TRUMP FURIOUS
121K274 -
47:50
Candace Show Podcast
6 hours agoBREAKING: Judge Makes Statement Regarding Taylor Swift's Text Messages. | Candace Ep 155
113K111 -
1:14:23
Josh Pate's College Football Show
3 hours ago $0.29 earnedCFB’s Most Hated Teams | FSU & Clemson Future | Big Ten Win Totals | Star Rankings Overrated?
14.5K -
1:33:47
CatfishedOnline
5 hours agoGoing Live With Robert - Weekly Recap
27.8K -
55:18
LFA TV
1 day agoEurope’s Sudden Turn Against America | TRUMPET DAILY 3.6.25 7PM
32.2K3 -
4:21
Tundra Tactical
4 hours ago $2.12 earnedPam Bondi MUST Enforce Due Process NOW!
23.7K1 -
56:42
VSiNLive
5 hours agoFollow the Money with Mitch Moss & Pauly Howard | Hour 1
48K1 -
1:05:32
In The Litter Box w/ Jewels & Catturd
1 day agoShalom Hamas | In the Litter Box w/ Jewels & Catturd – Ep. 756 – 3/6/2025
103K37 -
1:23:00
Sean Unpaved
7 hours ago $3.19 earnedNFL Free Agency
53.4K3