Elevate Your Business! Natural Products Marketing: Tips from Expert Barry Cohen

Welcome to today's episode of our video podcast! We are thrilled to have a special guest with us who brings over 40 years of experience in advertising and public relations.

Barry has been instrumental in helping smaller, emerging brands of consumer goods successfully move their products through expertly designed and implemented media and creative campaigns, all while keeping costs in check.

Barry's expertise spans a wide range of industries, including home improvement, health and beauty products—particularly natural products—and the leisure travel industry. He has spoken at numerous trade shows and conferences across the country, writes a guest column for a media trade magazine, and is the author of two insightful business books.

Specializing in nationwide cost-effective broadcast media buys, Barry excels in raising the profile and credibility of entrepreneurs and professionals.

He has also played a pivotal role in launching over two dozen publishing projects, serving as a manuscript editor and book publicist, and securing media coverage for authors on major outlets.

In his current role, Barry manages new business development, heads up media planning and buying, and is deeply involved in creative campaigns for an ad agency that specializes in radio, TV, audio, and video, with a strong emphasis on natural products.

Please join me in welcoming Barry to the show!

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