Seeing The Light, Stewart-Warner Refrigerator Advertisement (1937 Original Black & White Film)

Step back into 1937 with this black and white film featuring Horace Heidt and his Alemite Brigadiers promoting Stewart-Warner products. Starting at Radio City, Heidt introduces his band and their role in endorsing the latest Stewart-Warner refrigerator. Learn about the innovative features of this new appliance, like "Sav-a-step," "Slid-a-tray," and "Econ-o-lite," along with the comprehensive print advertising and promotional plans for 1938. Discover the tools available to salesmen, from fixtures and signs to hands-on demonstration objects, designed to engage customers and boost sales.

Source :
Heidt, H., Cotton, L., Hughes, L., Rey, A. & Carney, A. (1937) Stewart-Warner greater advertising and promotional plans for itsrefrigerators. Chicago Film Laboratoryuction Company, prod [Video] Retrieved from the Library of Congress, https://www.loc.gov/item/2023600641