Nicole Kidman pretends to enjoy eating "a four course meal of bugs".

Quote from the UN's 2013 report, 'Edible insects: Future prospects for food and feed security': "Among the strategies to be considered for developing effective communication strategies for governments, international agencies, the private sector and NGOs are: tailoring messages for different audiences;.

Identifying incentives for using insects as food; using success stories and best practices/experiences to promote the consumption of insects; involving (local) media to raise awareness.

Thus creating a communication toolkit on the importance of and opportunities for insects as food and feed; and seeking endorsements from celebrities to improve the credibility of the sector."

Right in line with a 2013 UN report calling for "endorsements from celebrities", with the goal of convincing the general public to start eating insects—"to save the planet."