Why Is a UI/UX Test Essential Before Launching a New Website Feature?

A UI/UX test involves evaluating the user interface (UI) and user experience (UX) of a digital product to ensure it is user-friendly and meets the needs of its audience. The primary goal of a UI/UX test is to identify any usability issues, gather user feedback, and make necessary improvements before the final launch. By doing so, businesses can ensure that their new website feature is intuitive, efficient, and enjoyable to use.