From Working 9-5 To Amazon Failure To 6-Figure Seller | SSP #562

In this episode, our guest talks about how he had over two years of Amazon failure but didn't give up. He then hit Amazon success and was able to quit his day job thanks to his new product research techniques.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Join us as we embark on a captivating journey with Clarence Cheang, one-half of The FBA Bros, who takes us through his inspiring transition from a full-time civil engineer in Singapore to a successful Amazon FBA entrepreneur. Clarence opens up about the rocky start to his online business back in 2019, where he faced a series of setbacks in the highly competitive niche. Despite facing compliance issues and patent infringement roadblocks, Clarence's relentless spirit and innovative product research techniques eventually led him to leave his day job behind. His story is a testament to the power of perseverance in the face of adversity.

Listen in as Clarence shares a remarkable case study on the unpredictability of the Amazon marketplace, illustrated by the unexpected success of doormat sales amidst the COVID-19 pandemic. The surge in home decor interest during lockdowns provided a boost for one seller, but also taught a harsh lesson in inventory management as stockouts led to a loss of organic ranking on Amazon. Clarence walks us through the seller's recovery process, employing meticulous data analysis and keyword research, culminating in the serendipitous success of an egg pan product that turned their fortunes around.

In this episode, we delve into the nuances of product research and the strategic brand-building essential for standing out on Amazon. Clarence Cheang highlights the crucial role of competition analysis, discussing the tools and techniques necessary to dissect competitors' keyword strategies and assessing product viability. Clarence exemplifies the success of this approach with his 'egg pen' product and underscores the importance of value addition through bundling, which propelled his egg pan to market prominence. We wrap up by exploring the advanced capabilities of Helium 10 tools and the pivotal insights provided by Amazon's Product Opportunity Explorer, emphasizing their role in sustaining a product's top-selling status amidst the ever-evolving marketplace challenges.

In episode 562 of the Serious Sellers Podcast, Bradley and Clarence discuss:
00:00 - Amazon FBA Seller Success Story
01:55 - Career Exploration And Amazon FBA Launch
08:33 - Amazon FBA Success Through Product Research
09:15 - Stock Mistake Leads To A Big Loss
11:48 - Amazon FBA Success Through Research
13:55 - Product Research Success and Brand Building
19:17 - Strategic Niche Domination
24:32 - Amazon Success and Helium 10 Tools
28:24 - Competitor Conversion Analysis and Cerebro Queries

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup