The Power of Titles and Thumbnails: Unlocking YouTube Success

But the problem is you never actually get it because it's always more important than you realize It's more important than you realize Even me I'm constantly every other month going dang I forgot like just how important the title and thumbnail is Like you almost have to like every day like sit in a corner and go the title and thumbnail matters more than you think and tell yourself that ten times because if not like it just it's you just I don't know it's because it seems so insignificant until you like really think about and you're like at the end of the day if they don't click they don't watch and that like you can make the best content ever but if they don't click you're dead Yeah It's crazy Yeah I was looking at these sketches like these Yeah that come together these like multi-step sketches that you do So you're starting with like a lot of sketches for your thumbnails Oh one hundred percent How many sketches I mean it depends That one let me pull up the thumbnail chat I can run you through a bunch of them A lot I look at a lot of thumbnails It is funny that concept of like every year you realize like it almost sounds like dumb and cliche to keep saying it that packaging matters But I feel like every year we've realized it's like it's on another level that it matters So we never used this one but look at that Oh that one's really cool Is that for this week No we didn't even A-B test it yet We'll A-B test it next week That's the one that won the A-B test That one lost the A-B test That one's cool but it doesn't look like you Does that make sense It's like further away and not as much contrast on your face Agreed And the buildings are more the focus I know this is subtle but I couldn't believe in your thumbnail for your most recent video that you were wearing a maroon jacket