The Things People Want, General Motors Corporation (1948 Original Black & White Film)

Discover the timeless rules of successful salesmanship in this insightful black and white film from 1948! Learn how to meet customer needs by understanding what they truly value: comfort, safety, economy, performance, durability, and appearance. Follow along as a skillful salesman demonstrates how to identify and focus on the qualities that matter most to each individual customer. Unlock the secrets to effective selling and elevate your sales game to new heights!

Source :
Forsythe, J., Jam Handy Organization & General Motors Corporation. Chevrolet Motor Division. (1948) The Things People Want. United States: Jam Handy Organization. [Video] Retrieved from the Library of Congress, https://www.loc.gov/item/2020604402