How to Grow a Family Law Firm with Non-Lawyer Business Partner

Imagine transforming a vision into a 25 lawyer family law firm reality—Tony Karls and I did just that with Sterling Law Offices.

In this episode, we pull back the curtain and describe how a lawyer and a non-lawyer worked together to build and scale our family law firm.

We discuss the following:
1 - bringing complimentary skills to our business relationship
2 - our initial thesis to be dominant on one area -- digital marketing
3 - focusing on business process once we reached a modest scale
4 - challenges Tony has worked through not being a lawyer or a subject matter expert
5 - our partnership communication challenges
6 - structuring the law firm without violating the rules against non-lawyer ownership
7 - how Tony grew past me (Jeff) in some key areas