For All Intents and Purposes | Episode 9 | Bullhorns & Bullseyes
You may have heard of the immensely popular Ted Talk, Simon Sinek’s “Golden Circle,” or “The Power of Why.” In this week’s episode, Tom and Curtis explore the concepts of “why” and “user intent” to build off of the ideas in Sinek’s talk, in both a bullhorn context and that of bullseye.
Tom begins by explaining the theory behind his “Why—How—What” messaging hierarchy for content development of all kinds, whether it be thought leadership content, marketing copy, or even video production.
Curtis then explains the concepts behind “intent” in search engine analytics and why it’s so important to understand the algorithmic methodology behind search intent when creating websites and web pages.
Takeaways:
✔ Understanding and communicating the audience’s why when doing content development is crucial for engaging audiences and addressing their pain points.
✔ Tom and Curtis both highlight the importance of collaboration between writers and SEOs to optimize content for search engines and user engagement.
✔ A formula for effective content writing follows the structure of why, how, then what…no matter what that content may be!
✔ Understanding the user's why and addressing their motivations is key to creating compelling content.
Search intent plays a significant role in search/website indexing
✔ Expertise, authoritativeness, and trustworthiness (EAT) are important factors for search engine optimization.
-
LIVE
Man in America
7 hours ago🔴 LIVE: Asheville HORROR—DISTURBING Reports Reveal SICKENING Agenda
3,763 watching -
LIVE
Alex Zedra
1 hour agoLIVE! Scary Game Night AGAIN
1,584 watching -
1:25:47
Glenn Greenwald
9 hours agoProf. John Mearsheimer On Israel, Iran, Lebanon, and Widening War in the Middle East | SYSTEM UPDATE #346
45.4K59 -
2:13:40
Roseanne Barr
4 hours agoThe Deep State Hit List with Ivan Raiklin | The Roseanne Barr Podcast #68
71.7K114 -
9:35
Colion Noir
4 hours agoViral Tiktok Lady Claims To Have The Solution To Gun Violence, You Won't Believe This
11.2K49 -
LIVE
Danny Haiphong
6 hours agoBen Norton: Hezbollah REPELS Israel's Ground War, IDF STRIKES Russia Air Base–Is WW3 Next?
923 watching -
DVR
Flyover Conservatives
21 hours agoPort Shutdowns Paralyzing Global Trade: What You Need to Know - Clay Clark | FOC Show
10K -
55:19
LFA TV
17 hours agoKamala’s Triple Whammy: Flooding, Port Strikes and War | Trumpet Daily 10.3.24 9PM EST
7.5K6 -
46:23
Donald Trump Jr.
10 hours agoJD Shows why He was the Perfect VP Pick, my Full Reaction | TRIGGERED Ep.179
86.9K192 -
LIVE
Right Side Broadcasting Network
2 days agoLIVE REPLAY: President Trump to Hold a Rally in Saginaw, MI - 10/3/24
5,682 watching