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Ford trims EV battery orders as losses swell to over $100,000 per electric car in Q1
Ford trims EV battery orders as losses swell to over $100,000 per electric car in Q1
With losses piling up, Ford is cutting back on EV battery orders,
citing slower-than-expected market demand.
After cutting F-150 Lightning production and
the workforce at its Rouge EV plant,
Ford revealed plans to delay around $12 billion in EV spending last year.
Now, it looks like Ford is throttling back on more EV plans,
shifting to smaller, more profitable EVs and delaying its three-row electric SUV in the US.
Ford is accelerating the development of smaller electric vehicles,
with the first models expected to be a smaller electric truck and SUV with a starting price of around $25,000, debuting in 2026.
Despite challenges, Ford is maintaining partnerships with its battery suppliers
and is following Toyota and other legacy automakers with plans to introduce more hybrids as a bridge to its next-gen EVs.
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