Ep#430 Jacco Van Der Kooij: Scaling Beyond $10 Million

Full episode details here: https://links.growthandscaling.com/430

Seeking to maximize your revenue and scale your business? Look no further! Get ready to break through the barriers of content marketing with the brilliant ⁠Jacco van der Kooij⁠ from ⁠Winning by Design⁠! In this mind-blowing interview, Jacco reveals the secrets to skyrocketing your business with revenue architecture. It's time to level up and leave your competition in the dust!

🚀 🚀Unlock the Secrets of Your Revenue Orbit: Launch Your Business to New Heights! 🪐 Download our FREE Understanding Your Orbit Guide here:⁠ ⁠⁠https://captainscouncil.com/understand_your_orbit⁠ 🚀🚀

Ways to connect with ⁠Jacco van der Kooij⁠:
🔗 Website:⁠ http://www.winningbydesign.com/⁠
🔗  YouTube:⁠ https://www.youtube.com/winningbydesign⁠
🔗  Personal LinkedIn:⁠ https://www.linkedin.com/in/jaccovanderkooij/⁠
🔗  Company LinkedIn:⁠ https://www.linkedin.com/company/winningbydesign/⁠
🔗  Amazon:⁠ https://www.amazon.com/Winning-by-Design/e/B07BGXCZL8/ref=dp_byline_cont_book_3?&_encoding=UTF8&tag=winningbydesi-20&linkCode=ur2&linkId=a1265d2cb4c0a327bebb95ca3d4195d3&camp=1789&creative=9325⁠

What’s in this podcast episode?
00:16: Who is our guest for today and what does he do
00:40: What is Revenue Architecture
01:09: What does Revenue Architecture focus on
01:45: Where does the switch from initial growth to needing a new architecture typically happen in terms of revenue
02:14: How does what got you to $6 million hinder you beyond that
02:37: Why is the initial success often due to a few superstars who are no longer enough as you scale
03:11: How does lack of process as you grow from a small team to a larger one lead to inefficiencies
04:13: Why is hiring more salespeople not the answer to slowing growth
04:54: What is blaming leads or salespeople for missing quotas a sign of
06:17: How should companies focus in terms of performance as they grow
07:42: Where does linear lead generation become ineffective, according to the discussion
10:00: What are some early signs of needing revenue architecture
10:32: How can different GTM motions for different customer segments slow growth
11:30: Where should companies focus in terms of customer segments for growth
12:35⁠ captainscouncil.com⁠
14:15: What are the cost considerations between scalable growth and sustainable growth?
15:59: How much should the cost of acquisition not exceed in terms of first-year revenue
16:21: What does cost of acquisition specifically refer to
17:15: How do the cost of retention and expansion change over time
18:04: Why are SaaS customer acquisition costs higher
19:26: How does the software company handle the risk with SaaS
20:48: What is the importance of understanding cost metrics and the shift from launch mode to growth mode
21:19: Why is growth at all costs no longer sustainable in a mature SaaS market
22:23: How does the decision between architecting for sustainable growth vs. quick growth depend on the company's stage
23:52: How can a pro forma help understand growth based on different inputs
24:32: How does the growth formula work in terms of translating leads to wins and revenue
25:56: What are the differences between dynamic and fixed inputs in the growth formula
26:13: What are two fixed inputs that can be controlled in the growth formula

I highly suggest you watch this entire exchange between Jacco van der Kooij and ⭐️⁠Todd Westra⁠ 📈
If you're looking for tips and strategies to grow and scale your business, this episode is for you!

1. Subscribe and Listen to ⁠⁠The Growth and Scaling Podcast with Todd Westra
2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉 ⁠https://content.toddwestra.com/⁠
3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠⁠https://captainscouncil.com/home⁠⁠
4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠⁠https://www.linqed.ai/⁠⁠