Real Building Blocks Podcast - E065. Sidebar - Don't Lie About Your Services

Real Building Blocks Podcast - E065. Sidebar - Don't Lie About Your Services

Summary
The conversation is about having integrity in business and not lying about services. The host shares a situation where a veteran posted about their credit card processing services and made false claims. The host explains the structure of the credit card processing industry and how fees are involved. He emphasizes the importance of not lying about services and discusses the concept of cash discount. The host concludes by highlighting the need for integrity in business.

Keywords
integrity, business, lying, services, credit card processing, fees, cash discount

Takeaways
-Integrity is crucial in business and it is important not to lie about services.
-The credit card processing industry has a pyramid structure and involves multiple levels of fees.
-Cash discount is a concept where customers are enticed to pay in cash to receive a discount.
-Lying about services is not the right way to market and promote a business.
-Having a code of ethics and standards is important in business, especially for Veterans.

Sound Bites
"You should not be lying about your services."
"Cash discount is to entice people to pay in cash to pay less for their product or service."
"If you're not swiping a card, you're not going to pay a transaction fee to Visa, right?"

Chapters
00:00 Introduction: Integrity in Business
03:55 The Structure of the Credit Card Processing Industry
08:17 Explaining Cash Discount
10:33 The Consequences of Lying About Services
13:31 Maintaining a Code of Ethics and Standards

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