Jesser: From 18 Million Subscribers To $100M Empire

00:00 Who is Jesser?
02:35 His channel name origins
03:10 Crossing 18m YouTube subs
03:45 How he describes his channel
05:20 His dad’s experience in Hollywood
07:23 His first viral moment
08:15 Starting YouTube at 10
11:00 Gaining popularity
13:15 Samir’s game winning layup at Spotter Summit
14:06 Did Jesser have the NBA dream?
14:46 When he started making money
15:42 Bring FIFA to NBA2K
16:50 Managing high school while making money on YouTube
18:16 His AdSense numbers at the time
19:06 Dropping out of high school
21:52 Moving into a creator house
23:48 YouTube becoming a job
25:50 Foundational years of learning YouTube
28:14 De’Aaron Fox
29:45 Learning from YouTube analytics
35:38 Shifting YT strategies
37:23 Working with Paddy Galloway
40:23 How to hire and determine salaries
41:00 Expanding beyond videos
46:44 What does his company look like today?
50:50 Why aren’t young people watching the NBA?
53:23 Deep dive into YouTube formats
58:19 The power of Shorts
1:00:44 The future of consuming sports
1:06:07 Building a $100m company
1:07:22 Bucketsquad Shoes
1:09:13 His first brand deal
1:10:00 External representation vs building your own sales team
1:11:45 His dream collaboration
1:12:55 The NBA Creator Cup
1:14:40 Jesser basketball camp
1:16:25 The Jesser revenue pie chart
1:17:03 His advice for young YouTubers
1:17:44 His advice for the NBA on YouTube