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SHOW AND TELL 120: Vintage THREE HORSES BRAND Bottle Opener (Church Key), 1980s or older.
SHOW AND TELL [120]: Vintage THREE HORSES BRAND Bottle Opener (Church Key), 1980s or older.
Not to be confused with Three Horses Beer from Madagascar, the brand Three Horses Brand from Holland has a very long history, and has changed ownership several times over several centuries.
https://nl.wikipedia.org/wiki/Drie_Hoefijzers_(bedrijf)
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De Drie Hoefijzers is a former beer brewery in Breda that existed from 1538 to 2004.
History
The brewery was founded in 1538 by Hendric van den Corput as Den Boom. In 1628, the brewery was renamed De Drie Hoefijzers, the name of the blacksmith shop De Drij Hoefijssers located opposite the brewery. After being sold several times, she came into the hands of Johan Nicolaes Smits from Eindhoven in 1807. This Johan is a grandson of Joannes Arnoldus Smits; the founder of the brewing dynasty that would be active for more than 12 generations. The great-grandson of the aforementioned J.N Smits, Franciscus Henricus Maria Smits (1842-1890) married Philomena Maria Coletta Petronella van Waesberghe (1837-1901) on 9 September 1863, giving rise to the company name F. Smits van Waesberghe. In 1887, a new brewery was built on the present-day Ceresstraat, which grew into one of the most important in the Netherlands.
The logo of Smits van Waesberghe disappeared at the end of the 1930s to make way for the logo of the Three Horseshoes.
In 1968 the brewery merged with the Rotterdam brewery Oranjeboom. The company was part of the Dutch branch of the British Allied Breweries and was named: United Bierbrouwerijen Breda-Rotterdam B.V.. The Breda brewery now started brewing the Oranjeboom lager.
In 1973 Oranjeboom was replaced by Skol. However, this was not successful. That is why the brand name Oranjeboom was used again around 1980. On April 5, 1993, the name of the brewery was changed again to Oranjeboom Bierbrouwerij B.V..
Cancellation
On February 6, 1995, the Belgian concern Interbrew took over the United Bierbrouwerijen, because Allied was no longer interested in continental breweries. This company, later called Inbev, moved production to the Dommelsch brewery and to Belgian breweries. On May 29, 2004, the Oranjeboom brewery in Breda was closed. This was also at the expense of the Het Fust company museum, which had been refurbished in 1996. The brewery complex was largely demolished and the museum closed. The old office is a monumental building and industrial heritage.
From 2007 to 2012, a new residential area will be built on the brewery site, also called Drie Hoefijzers. ]
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